This book shares fantastic techniques & strategies to counter most difficult selling situations & also empowers sales people to create great impact in each step of the selling process. There are techniques & strategies given in the book for each step like pre sales preparation, prospecting, approach, discovery of needs, presenting solution, objection handling & closing. Apart from this, there are many unique sales techniques shared in the book. Although, this book will be useful to all sales professionals, it will be of immense value for B to B, B to C Sales professionals.